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Top 10 mistakes businesses make when it comes to marketing

What are the most common mistakes we see businesses make when it comes to marketing? 1 Failing to define their target market Without knowing who they are trying to reach, businesses will struggle to create effective marketing campaigns. It’s important to understand your target audience’s demographics, interests, and online behaviour to tailor your messaging and… Continue reading Top 10 mistakes businesses make when it comes to marketing

Why every business needs a marketing plan

Failing to plan is planning to fail.” – Benjamin Franklin What is a marketing plan and why does your business need one? A marketing plan is a strategic document that outlines a business’s marketing efforts over a specified period of time. It typically includes an analysis of the company’s target market, competitive landscape, and marketing… Continue reading Why every business needs a marketing plan

What happens if a business doesn’t have a marketing plan

“If you don’t know where you are going, you’ll end up someplace else.” – Yogi Berra Why your businesses needs a marketing plan to succeed Businesses without a marketing plan often face significant challenges and may struggle to achieve their goals. Here are some of the potential consequences of not having a marketing plan: Poor… Continue reading What happens if a business doesn’t have a marketing plan